In the 1990s, the concept of the platform economy started gaining traction. A research paper titled ‘Platform Competition in Two-Sided Markets’ by Jean-Charles Rochet and Jean Tirole published in the ‘Journal of the European Economic Association’ in 2003 gave this term the required fillip. In a platform economy, businesses moved toward digital platforms. Digital platforms were underlying computer systems that helped different stakeholders, viz. sellers and buyers, interact on a common platform. Companies operating in the platform economy did not control resources. These companies managed resources as per the demand and supply. The ecosystem was more important than ever in the platform economy. ..

Operations Case Studies | Case Study in Management, Operations, Strategies, IT and Systems, Case Studies

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